On March 24, Beatriz Building hosted the conference “Investing in the Age of Artificial Intelligence,” organized by Creand Asset Management. The session was led by David Macià, CFA, Director of Investments and Market Strategy at Creand Asset Management in Andorra, and featured Juan Villalonga, entrepreneur and expert in transformation and international expansion processes. The discussion was moderated by Javier Molina, economist and economic contributor at El Confidencial.
The event addressed some of the key issues currently shaping markets and business decisions: the impact of artificial intelligence on investing, the importance of diversification, the evolution of geopolitical risk, and the role of discipline in a highly volatile environment. The conference offered a clear and practical perspective on how to interpret these trends while maintaining a long-term outlook.
One of the main takeaways was that artificial intelligence is transforming entire industries, but its real value for investors depends on the ability to identify opportunities with judgment and selectivity. The speakers also emphasized the need to avoid overconcentration in a single market and to combine different asset classes in order to balance growth, inflation protection, and resilience.
From Pulchra and Estudio de Abogados Martín Villa & Asociados, we especially value initiatives like this for their ability to encourage reflection, anticipate future scenarios, and provide a cross-disciplinary perspective useful for both companies and investors. Events like this reinforce the importance of strategic decision-making in an increasingly complex economic environment.

